FOR IMMEDIATE RELEASE‍Q3 Market Update – Breathing Lion Investments Launches BSLN (Baseline) to Support U.S. Military Readiness‍In Partnership with Janz Medical and Powered by Mammoth Nation, a Portfolio Company of Breathing Lion Investments

December 4, 2025 – Florida — Breathing Lion Investments is proud to unveil BSLN (Baseline), a next-generation, American-owned performance brand created to serve the needs of our military, first responders, and protector class.

Developed in collaboration with Janz Medical, a Service-Disabled Veteran-Owned Small Business (SDVOSB), and powered by Mammoth Nation, a portfolio company of Breathing Lion Investments, this launch represents a strategic move to ensure U.S.-made, mission-aligned performance products are available wherever American service members operate — with a 2026 EU launch on the horizon.

BSLN (Baseline): Body Strength, Longevity, and Nutrition — Supporting MAHA

BSLN stands for Body Strength, Longevity, and Nutrition — the foundational pillars of performance and resilience. As part of the broader Make America Healthy Again (MAHA) movement, BSLN delivers high-quality, U.S.-made performance supplements tailored for the physical and operational demands of military and first responder communities.

“Our mission is clear — to provide American-made performance solutions that enhance troop readiness, accelerate recovery, and uphold the values of those who serve,”
said Ryan Ford, Chief Marketing Officer, BSLN.

Why It Matters

The BSLN initiative comes at a critical time as lawmakers and military leaders call for the removal of foreign-owned retailers, including GNC, from U.S. military bases. These concerns have triggered bipartisan support for legislation like the Military Installation Retail Security Act.

BSLN responds with a mission-first, American-owned alternative — built to meet the health, performance, and trust standards demanded by the protector class.

Veteran-Led, Compliant, and Built for Scale

Through its SDVOSB partner Janz Medical, BSLN will operate under full federal compliance, while expanding access to U.S.-owned wellness products across both domestic and allied military installations. This partnership ensures every touchpoint — from sourcing to shelf — reflects American integrity, veteran ownership, and national interest.

Global Opportunity, Grounded in American Values

While full deployment details are still being finalized, Breathing Lion Investments and Janz Medical are actively preparing for a 2026 EU launch. The goal: to align with command leadership and support readiness, resilience, and recovery for American and allied troops wherever they serve.

Key Highlights

• BSLN (Baseline): Performance wellness brand built for the U.S. military and protector class
• America First values: Products are 100% U.S.-owned, sourced, manufactured, and mission-aligned
• Veteran-led execution: In partnership with Janz Medical (SDVOSB)
• Backed by Mammoth Nation: A portfolio company of Breathing Lion Investments
• Supports MAHA: Core to the Make America Healthy Again initiative
• 2026 EU Launch: Positioned to serve global military readiness needs

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